Style Studio Mobile App

Style Studio is a mobile app that helps users rediscover their wardrobes through personalized inspiration and intuitive outfit creation, encouraging sustainable fashion by promoting rewearing over overconsumption.

UI Design

Prototyping

Brand Strategy

Design Systems

Design Goals

01

02

Balance aesthetics with functionality

Make thoughtful design decisions based on user research, testing, and feedback rather than relying solely on my personal preferences or assumptions.

Expand my UX/UI design capabilities

Push beyond my traditional graphic design foundation to develop a stronger understanding of digital interfaces, user flows, and interactive experiences.

Create a seamless user experience

Design an intuitive, easy-to-navigate interface that allows users to move between features effortlessly and interact with the app naturally.

03

Research

Demographics: Fashion-conscious users, primarily women but inclusive of all genders, ages 17–30.

Psychographics: Values personal style, sustainability, and convenience while seeking personalized inspiration and an easier way to organize and style existing clothing.

User Behaviors: This audience frequently discovers outfit inspiration through visual platforms like Pinterest, Instagram, and TikTok. They prefer image-first interfaces with minimal text, personalized recommendations, and quick interactions.

Design Considerations: The visual identity combines playful editorial influences with a minimalist aesthetic to create an inclusive experience for all users.

Concept Statement

Style Studio helps users rediscover the clothing they already own through a personalized inspiration feed, a digital wardrobe, and intuitive outfit creation tools. By making it easier to style existing pieces in new ways, the app encourages lasting wardrobe habits while naturally increasing sustainable fashion practices through rewearing rather than purchasing.

Benchmarking

Benchmarking helped me understand how similar apps use familiar UI patterns to create intuitive user experiences. This research helped me turn my vision for Style Studio into a functional, user-friendly experience.

  • Recognizable icons that create a connection to a real-world closet

  • Easy-to-navigate SMALL chip filters

  • Color highlights indicate the active tab

  • Expandable closet

depop

  • Organized cards for quick browsing

  • Clear hierarchy to guide users when inputing information

  • Category chips keep information organized

Dress up Games

Pinterest

  • Tight grid structure makes browsing easy

  • Staggered card sizes create an editorial magazine-inspired layout with a dynamic feel

  • Personalized onboarding experience

  • Image-first interface

User Research

Creating user personas at both ends of my target age range, with varying levels of experience and needs, to test the app’s functionality, explore different use cases, and ensure it effectively addresses users’ problems.

Wireframing

Through multiple rounds of sketching, I explored different layouts and identified the key functions needed for the app before translating my ideas into digital wireframes.

Initial Sketches

Mid-Fidelity Wireframes

Visual Design - Mood board

visual Design - Style Guide

The final style guide brings every element of Style Studio together into one cohesive design system. Consistency throughout the interface helps users easily recognize and navigate the app.

Final Prototype

Emily’s Task Flow

Sarah’s key features include uploading clothing items to her virtual closet, styling them into outfits, and saving completed looks to collections for easy access and future inspiration.

Sarah’s Task Flow

Sarah’s key features include uploading clothing items to her virtual closet, styling them into outfits, and saving completed looks to collections for easy access and future inspiration.