College Panhellenic Council Social Media Rebrand

Freelance Job

Marketing
Illustration
Brand Strategy
Photography

I was hired by the College Panhellenic Council of Cincinnati to develop a new social media brand for their 2026 recruitment campaign, “All Roads Lead to Panhellenic.” In numerous steps, my goal was to create a cohesive and memorable visual identity that could unify the brand content and truly bring the theme to life across social platforms.

Design Goals

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Reimagine the Brand

Throughout this project, I aimed to rethink the chapter’s visual presence in a way that felt more intentional and current.

Create a System

Create a clear and cohesive 2026 brand identity to incorporate into all social media platforms by creating a more elevated and cohesive visual identity that better reflected the chapter’s values, energy, and overall presence.

Design for Application

I wanted to make sure the identity could extend across multiple formats and branded touchpoints.

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Updated Brand Standards

Typography

Color & Illustration

Executive Council Photoshoot

The new rebrand had to start with marketing the new executive council, and that meant a photoshoot!

Illustration Sketches & Mood-boarding

Photography

Digital Iterations

Mockup Post on Figma

Profile Picture