College Panhellenic Council Social Media Rebrand
I was hired by the College Panhellenic Council of Cincinnati to develop a new social media brand for their 2026 recruitment campaign, “All Roads Lead to Panhellenic.” My goal was to create a cohesive and memorable visual identity that truly brings the theme to life across social platforms.
Cross-Platform Design
Illustration
Photography
Brand Strategy
Design Goals
01
Throughout this project, I aimed to rethink the chapter’s visual presence in a way that felt more intentional and current.
Reimagine the Brand
02
Create a System
Create a clear and cohesive 2026 brand identity to incorporate into all social media platforms by creating a more elevated and cohesive visual identity that better reflected the chapter’s values, energy, and overall presence.
03
Design for Application
Make sure the identity can extend across multiple formats and branded campaigns.
Visual Brand Standards
Typography
Color & Logo
“all Roads Lead to Panhellenic”
I gradually rolled out the 2026 theme across social platforms to ensure a smooth transition.
The goal was to create a universal profile picture, launch the new executive council, and develop brand assets that align with the 2026 identity.
Theme Reveal!
Process
Final
Profile Picture Refresh
Process
Final
Launching the New Executive Board
I planned and executed a photoshoot, then designed a post featuring the executive council to launch the new brand identity.
Mood-boarding
I aimed to capture genuine connections between the members while using poses that reflect each person’s role on the board.
Photography & Digital Iterations
Final Carousel!
Tap through the post to view each slide.
Other Design Assets
Applied Brand Identity
Check out the Cincinnati Panhellenic Socials to see the rebrand in real-time!
