“Altered Earth” Poster Series
I designed a set of posters for a three-poet exhibition. Each one captures the poet’s vibe through type and imagery while still feeling connected as a series. I pulled shared themes across their work and turned that into one visual system that still lets each voice stand on its own.
Design Goals
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Reimagine the Brand
Throughout this project, I aimed to rethink the chapter’s visual presence in a way that felt more intentional and current.
Create a System
Create a clear and cohesive 2026 brand identity to incorporate into all social media platforms by creating a more elevated and cohesive visual identity that better reflected the chapter’s values, energy, and overall presence.
Design for Application
I wanted to make sure the identity could extend across multiple formats and branded touchpoints.
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Initial Research
Hussain Ahmed is a Nigerian poet whose work explores themes of memory, migration, ecological loss, and human resilience.
Heid E. Erdrich is a poet whose work blends Indigenous storytelling with themes of land, memory, and healing.
Orchid Tierney is a poet whose work explores environmental loss and human connections to nature through a fragmented, urgent voice.
Typographic Experimentation
I experimented with printed type by ripping, smudging, and layering materials like ink, foil, and saran wrap to better capture each poet’s mood and voice.
Digital Experimentation
In the digital phase, I tested different layouts, color systems, and effects to refine how each piece communicates the poet’s tone and intent.
Iterations
Each poster is monochromatic, yet works together in a series.
Hussain is represented with blue to reflect distance and memory, with a calm but heavy tone tied to migration and loss.
Heid is represented with orange and red to bring warmth and energy, connecting to land, storytelling, and cultural strength.
Orchid is represented with purple to create an atmospheric, emotional tone that supports her fragmented, urgent voice.